Agency OS Playbook

Run a Lean 6-Publication Media Operation

How we run a lean 6-publication media operation using automation-first workflows. Covers content pipeline, subscriber lifecycle, lead scoring, client reporting, and the 90/10 rule for monetising owned media without burning your audience.

This is not a course. It is not a framework with a name. It is a working playbook extracted from operating six newsletter niches simultaneously with a one-person content team and n8n handling the rest.

What is in the playbook

  • Content pipeline: from signal scanning to published post in under 4 hours
  • Subscriber lifecycle: Ghost signup through Mautic drip to EspoCRM lead
  • Lead scoring: Mautic point actions, thresholds, and EspoCRM routing rules
  • Client reporting: what to show agency clients, how to automate extraction
  • The 90/10 rule: 90% content value, 10% commercial

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Marketing OS runs on the same growth stack Crescevo builds for B2B marketing teams and agencies. If you’re building owned audience instead of renting it — see how →
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No guarantee of traffic, rankings, leads, conversions, or revenue from any strategy discussed. Full disclaimer →
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