marketing
What Is The Agentic Web? via @sejournal, @slobodanmanic
It's essential to understand what's happening to stay ahead of the curve.
Amon Taboi
Amon Taboi is the founder of Crescevo and editor of Crescevo Marketing. He runs Crescevo's growth and marketing-ops stack and writes on attribution, content systems, and B2B demand generation.
marketing
How To Fix Google Ads Smart Bidding With A Primary Vs. Secondary Conversion Framework
It's becoming increasingly evident that traditional approaches to Google Ads smart bidding may no longer be effective.
marketing
Google Tests Dedicated AI Search Reports In Search Console via @sejournal, @MattGSouthern
Recent developments from Google are at the forefront of this change.
marketing
Google’s May Core Update Complete After Volatile Rollout via @sejournal, @MattGSouthern
The latest development comes from Google's recent core update. According to reports from @sejournal and @MattGSouthern, the May core update has been completed after…
marketing
The Analytics Setup Every Marketing Team Needs Before Running Paid Ads
TL;DR * Six weeks after running paid ads without proper measurement infrastructure, you will have a spend report but no idea whether to scale or cut your advertising efforts. * According to Neil Patel, the most expensive mistake in paid advertising is not having a measurement infrastructure that can tell you
marketing
Why Most B2B Content Teams Are Writing for the Wrong Funnel Stage
TL;DR * percent of B2B content is awareness-stage, which is often the inverse of what should be prioritized based on conversion value. * Only 10 percent or less of B2B content is decision-stage, which is the type of content that drives revenue and addresses questions that stall deals. * Most consideration content
marketing
How to Build a Content Calendar That Survives Contact with Reality
TL;DR * Most content calendars die in week three due to unrealistic assumptions about production velocity and lack of buffer capacity for unexpected events. * A team publishing four times a week should plan to have firm content for three slots and one buffer slot to absorb unexpected delays or opportunities,
marketing
The Marketing Ops Audit: 12 Things to Check Before Any Major Campaign
TL;DR * A pre-campaign audit takes half a day and skipping it can cost weeks of post-campaign cleanup and a significant percentage of your budget. * If your UTM document has not been updated in six months, it is probably being ignored, and your campaign attribution will be a mess. * Sending
marketing
How to Build a Lead Scoring System Without a $50K CRM
TL;DR * A functional lead scoring system can be built with Mautic, EspoCRM, and n8n for under $50 per month in infrastructure costs. * The scoring logic assigns numeric values to contact behaviors, with engagement depth signals worth 1 to 5 points, intent signals worth 10 to 20 points, and qualification
marketing
Why Your Attribution Model Is Lying to You
TL;DR * Last-touch attribution models credit the final touchpoint before conversion with 100 percent of the conversion, which can lead to incorrect budget allocation decisions. * Third-party cookies are largely gone in Chrome-based browsers for users who have accepted the deprecation prompt, making cross-device tracking more difficult. * Dark social traffic, which
marketing
The Email Sequence That Converts 3x Better Than Welcome Emails
TL;DR * Typical welcome open rates run 50 to 80 percent, significantly higher than the 20 to 35 percent open rates for ongoing newsletters. * Behavior-triggered email sequences consistently outperform static welcome emails by adapting to subscriber actions rather than a fixed schedule. * A behavior-triggered sequence in Mautic involves a setup
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Top Remote Marketing Jobs This Week
Related reading * The Analytics Setup Every Marketing Team Needs Before Running Paid Ads * The Marketing Ops Audit: 12 Things to Check Before Any Major Campaign * Welcome to Marketing Weekly — Issue #1