Google finished spam update rollout in two days
The Google June 2026 spam update started rolling out on June 24th at around noon ET.
TL;DR
- Google's June 2026 spam update has finished rolling out as of June 26, 2026, at 2pm ET.
- The update took two full days to complete, starting on June 24th at around noon ET.
- This is the second Google spam update announced in 2026, following the March 2026 spam update.
- The update aims to reduce spam in search results for all languages and locations.
The Google June 2026 spam update has been confirmed by Google as complete. According to Google, "The rollout was complete as of June 26, 2026". This update is a normal spam update, and it will affect all languages and locations.
What the data shows
The data shows that the June 2026 spam update started rolling out on June 24th at around noon ET and finished on June 26 at 2pm ET. Google originally stated that "This is a normal spam update, and it will roll out for all languages and locations. The rollout may take a few days to complete." The update felt a bit bigger than the March 2026 spam update, but most sites that were not impacted are unaffected.
What this means for marketing readers
For marketing readers, this update means that if their site was not impacted, they are good to go, at least for now. However, there will always be cases of sites not spamming Google that get hit by a spam update. Google spam updates are a normal part of Google's efforts to reduce spam in search results. Marketing readers can learn more about Google spam updates in this Google help document.
What to do right now
Right now, marketing readers should check if their site has been impacted by the update. If their site has been impacted, they should review Google's guidelines on spam updates to understand what changes they need to make. They can also learn more about how to become the brand AI recommends by checking their AI visibility and seeing where their brand appears in AI search.
Bottom line
The bottom line is that the Google June 2026 spam update is now complete, and marketing readers should check if their site has been impacted. They should also review Google's guidelines on spam updates to understand what changes they need to make. By doing so, they can ensure that their site is not affected by future spam updates.
Frequently asked questions
Q: When did the Google June 2026 spam update start rolling out?
The Google June 2026 spam update started rolling out on June 24th at around noon ET.
Q: When did the Google June 2026 spam update finish rolling out?
The Google June 2026 spam update finished rolling out on June 26 at 2pm ET.
Q: What type of update is the Google June 2026 spam update?
The Google June 2026 spam update is a normal spam update that will roll out for all languages and locations.
Q: Where can I learn more about Google spam updates?
You can learn more about Google spam updates in this Google help document.
